OK academic buffs, I need your help. As you know I am writing an essay on the addition of the phrase “milk products” to the dairy section of the Canada Food Guide. I have sufficiant sources to write most of the essay, but I am having a hard time finding advertisements for milk and dairy products and actual documents pushing for the addition of the phrase.

Things I already have include:

  • milk nutrition and milk’s image. Did you know the sale of butter has been decreasing since 1970 and it receives a lot of subsidies?
  • history of organizations like the Canadian Dairy Commission. Did you know that fluid milk (table milk) is controlled provincially while industrial milk (milk for products) is controlled federally?
  • the various acts that attempted to equalize payments for farmers
  • history of the Food Guide

Things I need:

  • advertisements for: milk and milk products before and after the issuing of the 1974 Food Guide, for the Food Guide.
  • the ploys of various milk marketing boards to get “milk products” on the Food Guide.

That last one would be pretty awesome to get, but I think I could do without it. I don’t have a thesis yet, which is kind of worrying. I was thinking of something like “the phrase ‘milk products’ was added to the Food Guide in attempts to increase industrial milk sales and not for public health.” I feel like it’s a decent thesis, but it needs more work.

Who knew milk was so political and boring interesting!